![]() ![]() Generating value for the customers is the main focus, if the customers are happy then the revenue will follow (assuming of course that proper marketing and financial controls are employed). Providing the drinks is the source of income, an ancillary part of the business model. The Grog Shop develops an effective, albeit inherently structured or artificial, social setting that encourages meeting like-minded individuals. Beyond these two values, there is little other genuine value that the establishments try to provide.Ĭolloquy Grog Shop is distinguished by the fact that their business model concentrates on developing value for customers beyond serving drinks. The business model of the establishment is to sell alcohol and provide a social setting. While every bar or coffee shop has a certain “flavor” and that is why someone will choose one bar or another, the flavor is only surface deep. This system is a competitive edge because most bars/taverns to not have a niche that they are truly concentrating on. ![]() This system was detailed in the Product and Services section, please refer to that section for more information. 5.1 Competitive EdgeĬolloquy Grog Shop’s competitive edge is based on their unique approach to getting singles together using the structured conversation system. ![]() Colloquy Grog Shop will steadily build a loyal customer base. Colloquy Grog Shop is confident that the referrals will be an excellent source of business because of the uniqueness of their singles service as well as its sheer effectiveness. Colloquy Grog Shop’s implementation strategy is based on a targeted advertising campaign as well as word-of-mouth referrals. ![]()
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